INDUSTRY
Terror on Church Street: Closed!:
by Leonard Pickel
With little fanfare and little advanced warning,
Terror on Church Street, in downtown Orlando
Florida, announced its permanent closing after 8
years of operation. The announcement was made on May
4th, 1999 on the local 10 o'clock news,
and was followed by an article in the Orlando
Sentinel the next morning. "I don't know if
Terror's actors knew ahead of time or what," stated
Lee Sanders, an actor at Skull Kingdom,
another year round haunted attraction in the area,
"But we have been receiving resumes and applications
for the last two weeks."
Built and owned by "Monsters & Monsters,
S.L." an investment group out of Madrid, Spain,
Terror was the company's only stand alone haunted
house and their only United States installation.
However, this group's haunted house experience is
quite extensive, with permanent amusement park based
haunted houses in Spain, Rome, Mexico City and
Lisbon, Portugal. It is rumored that the sets and
props from the Orlando location will be moved to a
new franchise in Argentina.
The official word, according to the Orlando
Sentinel, is that Terror closed for two major
reasons. 1) Attendance, both recently and in past few
years, had been lower than was expected and 2)
J-mar Realty, the company who owns the building
that Terror was leasing, had reportedly tripled the
rent payments since their opening in November of
1990. For several years now J-Mar, who has plans to
turn the whole block into office/shopping complex,
had threatened not to renew Terror's lease.
Another nail in the Terror coffin is the decline of
the 'Church Street Station' area. "Church Street is
dying," stated David Clevinger, Terror's
operations and artistic director, "They are trying to
get it sold and just aren't marketing enough." The
development of Downtown Disney took a bite out of the
tourist market that had once populated the club and
restaurant complex, and Universal Studios' City Walk
which is now open as well, most likely struck the
final death blow for Terror on Church Street.
The decision to close the attraction seems to be a
sudden one. Expansion plans for Terror, which
included a 125 seat party room and a Terror
café complete with roaming ghouls, was
announced by Clevinger as recently as February of
this year. Furthermore, David made no mention of the
imminent closing during Chicago's Haunted Attraction
Operator's seminar in March. Although during his
segment of the day long seminar, which was ironically
entitled, "How to keep the Terror all year long,"
David did share some clues as to the attraction's
demise. Terror's high quality actors, some of whom
had been there for years, equated to high salaries.
With as many as 15 full time actors, the payroll for
the attraction, which was open daily, was
substantial. David was quoted during his seminar that
Terror's ad budget alone was $800,000 per year. A
sobering thought for anyone who wishes to jump into
the Orlando market.
Reaction from the haunted industry and haunted
attraction fans alike, has been that of shock and
sadness, and a huge outpouring of Terror
remembrances. My first trip through Terror was just
weeks after they had opened, and I have been there at
least once a year since. Terror's closing has a very
deep connection with this magazine as well. The very
first article I ever wrote for Haunted Attraction,
printed in Issue 1, was a spotlight on Terror on
Church Street. In that article I wrote that
"Terror on Church Street is a very interesting
experiment in Dark Amusements. It is among only a
hand full of haunted houses in the country open
year-round, and the first of these to have an actor
intensive, October style. Houses that are open for
more than two months are normally a Wax Museum or
Display style, with only a minor live element, if
at all. Terror provides an exciting, successful
example of what can be accomplished in a
non-October Dark Amusement."
Now that this experiment has concluded, I for one
am deeply saddened by its passing. No future trip
to Orlando will ever be the same without a trip
through the dimly lit corridors of Terror on Church
Street. Terror, you will be missed!
Leonard Pickel is the Publishing Editor of
Haunted Attraction Magazine. He can be reached
at
leonard@hauntedattraction.com
Transworld '99: by Ben Armstrong
Transworld's 15th Annual National
Halloween, Costume & Party Show, at the
Rosemont Convention Center near Chicago, Illinois
has come and gone, and most of us are brimming with
ideas and mourning our now empty bank accounts. But
what were the things that stole the show, the items
that will wow our patrons this season, and spawn
dozens of knock-offs next year? An informal poll,
based upon the "Oohs" and "Ahhs" of random haunters
revealed the following information. The envelopes
please
Ex Mortis Stalk Arounds: These
impressive walk around characters designed by the Ex
Mortis professional special effects guys blew
everyone away. Inside the suit a helmet controlled
the motion of the towering creature's head, and
hidden rods operated its long skinny arms. So many
people were purchasing them, that half way through
the show Ex Mortis stopped taking orders, pending
hiring a larger staff. They also had several other
cool items that garnered
a lot of attention, including a floating puppet rig,
and half-creatures you could wear on your back.
Scarefactory Actorvatorand
Hellrasier: The guys who brought you last year's
winner, the Corpselator, had an
excellent booth filled with a dozen variations on
that popular animation, including the
Chairolator, and Bedolator. But the
devices getting the most attention lifted actors,
rather than props into the air! Not cheap, but very,
very impressive. I have no idea how many of these
they sold, but everyone was talking about them. Other
standouts included several affordable hanging
twitching corpses (one a half body swinging gruesome
viscera) and some animated furniture. As is the
pattern each year, there were at least a 1/2 dozen
Corpselator act alikes (made by other
companies) also at the show.
Stagefright Studios Nefarious: This 10'
tall skeletal dinosaur creature ruled the Darkzone.
Its animatronic head had a wide range of violent
motion, and it seemed to be extremely well
constructed. Even its whopping $14,000 price tag
didn't scare away several haunters who were
determined to purchase the monster.
Morris Costumes/Distortions Hanging Man,
UFO, Gargoyles: Those of us who attended the
Dallas IAAPA Convention in November, had already
gawked at the sight of a massive UFO levitating above
the show floor, but Morris had even more tricks up
their sleeve at Transworld. The saucer was joined by
a thrashing body hanging from a gallows and two very
well sculpted and executed Gargoyle statues, one that
opened its wings and looked around belched smoke, and
the other motionless with a long red tongue, which
grunted as it drooled thick blood like liquid. An
updated variation on the ubiquitous electric chair
added to the spectacle, along with lots of other cool
new items. The only problem with these impressive
animations is that they are so expensive! I purchase
several items from Morris every year, but not
followed by that many zeros!
Anatomical Chart Co. BonePile: Who
didn't buy several $150 Budget Bucky skeletons from
them last season? Well this year they were selling
miscellaneous bones by the pound! I saw dozens of
Haunters with ribs and femurs protruding from their
catalog bags after raiding the huge bone pile for
hidden treasures. I bet the x-ray attendants at
O'Hare had some weird stories to tell after
Transworld!
Brainstorm Studios: I was shocked that no
other graphic design firms threw their hat into the
ring to compete with these guys, but it probably
wouldn't have mattered. Their stuff is fantastic! It
was very much in evidence at the show: In the slick
booth of John Burton's new high powered design
firm Bad Dreams, on the tee shirts of every
third haunter walking the aisles. They, like Ex
Mortis, had to turn away business, a good problem to
have!
Honorable mentions also include: Flexible wire
that glows like neon from Live Wire, the
expanded line of Softflex Masks from
Scarecrow, Effect Tech's Elevator
Drop, Castle Blood's great costumes,
Little Spider's Egyptian themed corpses, Stilt
Stalkers very affordable walk around suits,
Mr. Scary's line of animatronics, the
Saf-tex/Diabolico booth blasting lighting bolts
every 5 minutes, and many, many more, too numerous to
describe.
As you can see, the number of quality items was mind
boggling. If you did not make the Transworld show
this year, make plans to be there in 2000, where we
will see what monsters the brain trust of the
industry can come up with to top this year's list of
creations!
Ben Armstrong has worked in television production
for over 14 years, including a stint as the late
night horror movie host Dr. Speculo. More recently,
Ben is the Co-Owner of NETHERWORLD Haunted House in
Atlanta GA. and can be reached by E-mail Netherworld@america.net,
or check out his web site at www.Fearworld.com
IAHA - Off and Running:
The International Association of Haunted Attractions
(IAHA) made a strong showing at the 15th Annual
National Halloween, Costume & Party Show in
Chicago this past March. An IAHA booth was located
just outside the Dark Zone area of the Trade Show,
where volunteer members handed out informative
brochures and stickers boldly advertising IAHA's new
slogan, "Scream as One!" Visitors were also able to
page through a transcript of last year's "birth of
IAHA" meeting, pick up copies of the proposed
association bylaws, network with fellow haunters, and
– of course - join the association.
The major IAHA event of the weekend was its first
annual members meeting on Saturday night, which was
followed by a silent auction and social. Over 100
people attended the meeting, which was open to
non-members as well. Although the business meeting
ran over the projected one hour limit, a great deal
was accomplished. The bylaws were ratified and a new
board of directors were nominated.
The 1999 Officers of IAHA are:
President: Drew Hunter, Sally Industries
Vice President: D'Ann Dagen, Hangman's Haunted
House
Secretary: Dusti Lewars, Grisly Gothic
Gables
Treasurer: Cliff Martin, Myth Adventures,
Inc.
The silent auction following the meeting was a
fundraiser for the organization, and was hosted by
"Crazy" Bob Turner and his Haunted Hydro
staff from Fremont, Ohio. Items available to be bid
on included a "Rotted Bones and Body" corpse from
Scarefactory, autographed photos of various horror
stars, and "How To" books by the likes of
Leonard Pickel, Tim Harkleroad, and
JB Corn. The auction was a great success,
raising nearly $1400, which just about paid for the
cost of the meeting room and refreshments.
Plans are already in the works for next year's
social, which promises to be even more ambitious
and fun. In the meantime, watch for expansion of
the IAHA web site, further development of the
newsletter, publication of a member's directory and
the creation of a Public Service Announcement video
for members.
By the end of the convention, the IAHA membership
was 142 strong, and still growing!
The International Association of Haunted
Attractions is a non-profit organization
dedicated to the advancement of Haunted Attractions
through communication and education. For more
information, via email info@startle.com via mail,
IAHA, PO Box 1310, Pilot Mountain, North
Carolina 27041. Or Via web site www.IAHAweb.org
What is a Halloween Global Convergence? : by
Rochelle Santopaolo
What is it? Why have it? Who's it for? No doubt you
asked at least one of these questions upon hearing
about the 1st Annual Global Halloween
Convergence, scheduled for August 12, 1999
(afternoon/evening) and August 13
(morning/afternoon), in Salem, MA. Here's the inside
story on this exciting event. While interviewing
folks around the country for my dissertation on
Halloween, I discovered that people who loved
Halloween were very isolated. While they had a
passion for all things related to their beloved
holiday, there were few people with whom they could
share ideas. Each person I interviewed was surprised
to find that there were other people who were just as
crazy about the holiday! At the time I thought,
"Wouldn't it be great if we could all get together
and have a fun time?" And the idea for the
convergence was born.
In contrast to the formality of a convention or
trade show, a convergence is a coming
together—a forum for people to gather and
share information in a relaxed, fun and joyful
environment. And so, the purpose of the convergence
is simple - to provide an opportunity for people
who love Halloween to get together. The highlight
of Friday the 13th, will be the kick-off
of a petition campaign for the United States
Post Office to issue a stamp celebrating
Halloween.
The 'Halloween Convergence' will be
held at Salem's Hawthorne Hotel, where we
will exchange haunting ideas and stories. Learn
what's new in the world of Halloween and share in
two spooktacular Halloween parties. The 'Gala
Costume Party' will be held on Thursday
evening, and the 'Murder Mystery Luncheon'
will be held on Friday during lunch.
Everyone is welcome to attend. Please come with
photos and stories and a desire to have a good
time. No doubt you will leave with new ideas, new
ghoulfriends and memories of the quintessential
Halloween celebration. Just think, now we can
celebrate Halloween twice a year!
Rochelle Santopoalo is the Publishing Editor of
Happy Halloween Magazine. For information on how to
register for the 1st Annual Global Halloween
Convergence, contact Rochelle Santopoalo at
rstpaul@halloweenalliance.com or
(847) 328-3605 (CST).
SpookyWorlds: ON THE MOVE!
In what continues to be a bizarre year in the
Haunted Attraction Industry, both
SpookyWorlds, the one in Minnesota and the one
in Massachusetts are moving to new locations!
Barry Zelickson of
SpookyWorld, Minnesota gives 3 main reasons for
the chance of location (1) people were waiting 30 -
40 minutes just to park in the present lot and
overflow parking was at a theme park which now does
a Halloween show, and (2) due to the historic
nature of the previous location extremely limited
what we could build or changed to the site and (3)
continued restraints on our installation time (less
than ten days) became a problem as the event
continued to grow. "Other then that we have a great
relationship with our previous site owners,"
explains Barry, "We are going from the known issues
to the yet to be determined new ones at our new
site. But that is what makes this all so fun and
more importantly fresh to our guests!"
David Bertolino of the original
SpookyWorld in Berlin, Massachusetts announced
at the Chicago Convention, that he had completed a
deal with the owners of the New England
Patriots to move the Horror Theme Park
to their 350 acre facility in Foxboro,
Massachusetts. This move is partially in response
to the town of Berlin closing part of the venue
during October of 1998 for alleged code violations.
The 3 million dollar lawsuit, which Bertolino has
filed against the city that was slated for June 1,
has been pushed off to August by the city.
(See related story in issue 16)
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