DR. BLOOD(R) A History of the Physician of Fright
Leonard Pickel
“I have never cared much about celebrities,” recalls Charles Chapman. “I
was not one to stampede amongst crazed crowds to get a glimpse of a star
or to get a famous person’s autograph.” So he was surprised when, in 1982,
he jumped at the chance to meet a local celebrity. Neighbors had invited
Charles over for a dinner of red beans and rice and, being a quasi-recluse
in those days, Charles hesitated until he found out that another dinner
guest would be the actor who portrayed the diabolical Dr. Blood. Charles
had seen this character on television each October for the past 7 years,
hawking Terror Tours at the Louisiana State Fair in Shreveport. “I had
watched this mysterious, white-masked man in a black cloak ‘maliciously,
deliciously delivering his frightfully florid’ Haunt spiel all across the
dial,” recalls Chapman, who describes himself at the time as a quiet,
three-piece-suited, run-of-the-mill architect, “And I guess I was
intrigued.”
It must have been the mystery surrounding the Dr. Blood character that
peaked Charles’s curiosity. Who was this guy? What did he look like in
everyday clothes, and behind the mask? Where did he come from? Did he have
a real job, and what compelled him, whoever he was, to be Dr. Blood? “How
could I resist?” shrugs Charles, who jumped at the opportunity to meet Drew
Edward Hunter, the man behind the mask. Little did he know that meeting
Drew that night would alter the very frame of reference in his life,
propelling him into becoming a theatrical boo-biz pro. “We have made a
great team for twenty years; the Doc, Drew and I, and it is astounding to
look back and realize the influence that we have had on each other,”
reminisces Charles. “We’ve learned a lot along the way.”
Dr. Blood
In the early 1970’s the Gas Light Players, a local Shreveport acting
troupe, had performed one-act melodramas in a theatre during the Louisiana
State Fair as a fundraiser for the organization. While critically
acclaimed, these plays were not very popular with the Fair guests,
partially because of a poor location for the venue. Drew Hunter had
been associated with the Gas Light Players since he was a child, working
on productions like Dracula and Frankenstein. By 1975, he had worked up
through the ranks and was president of the organization. Drew had an idea
on how to increase the ticket sales at the struggling theater: a Haunted
House. But not just any Haunted House - a unique theatrical haunted
experience.
The Gas Light playhouse was located on the state fairgrounds, and the
attraction could only run during the Fair’s hours for ten days in October
(which did not necessarily include Halloween). Drew called upon his many
years of prior horror experience haunting school carnivals, churches,
garages and even attics as a child, and his work on horror plays that the
troupe had done previously. Drew knew he could stage an effective Haunted
Attraction, but he needed something to make his show stand apart from the
plethora of other Haunted Houses in the area, and to pull the Fair
attendees to the obscure location of the theater. Drew’s focus was on
creating a host character, a spokesman, if you will, for the attraction,
and he named him Dr. Anton Blood. Drew perceived the Doctor as a
collector of the public’s collective “fears,” both the symbolic
materializations of human paranoia as well as traditional monsters.
Perhaps not the most original name, Dr. Blood was chosen to be memorable
and Drew knew that “Nobody can forget blood, now can they?” (Note: The
first name of the character was later dropped.)
The character that Drew created sported a very traditional look for the
time: all black, with a floor-length cape and a white half-mask, inspired
by the Phantom Of The Opera. Not just any Phantom mask, but a near
copy of the Hammer Film’s Phantom as portrayed by Herbert Lom.
That mask had only one opening to see out of and so did Dr. Blood’s.
To complete the look he wore striking gargoyle jewelry, high boots, a
lightweight cape that would billow at even the slightest breeze, and for a
while even carried a hand-carved dragon’s head cane whose eyes glowed red
at the touch of a secret button.
“The good doctor was intended to serve as a marketing tool that first
year,” recalls Drew, “and, because nobody else would, I wound up portraying
the character. I never imagined that I would continue to portray the Doc
for hundreds of media events for over 20 years!” Just as important as the
character’s visual image was the character’s performance. Fortunately, Drew
brought some acting ability to the character and performed as the demented
Doc for the press as needed. Drew gave Dr. Blood a suave, smiley,
scary style, liberally punctuated with Woody Woodpecker-gone-mad
maniacal laughter. The overall effect was that the Doc was just this side
of a complete mental meltdown (and you would not want to be around when it
happened!).
With the entire community theater group at his disposal, many talented
actors and technicians spent untold hours turning the existing theater into
a haunted environment. One such theater person was Judy Rathert, a longtime
friend on the theater’s Board of Directors. She was indispensable that
first year, and helped spearhead the Shreveport Dr. Blood show for years
after Drew moved to Dallas. In addition to the theatre members, dozens of
local folks who had no live theater experience answered the published call
for help. One of those individuals, a gentleman named Randy Fair,
eventually became the show’s director and continued with the Dr. Blood
event for a decade.
The first Dr. Blood show was groundbreaking in its intensity and effect.
The cast and crew were excited about its uniqueness but totally unprepared
for the audience reaction. On Friday, October 17, 1975 at 1 PM, the first
of eleven seasons at the Louisiana State Fair started with Dr. Blood’s
Exposition of Fear. “The very first ‘tour’ became so caught up in the
illusion of fear that they literally tore down the exit in a stampede to
get out!” recalls Drew. “These panic-stricken patrons then talked about how
wonderful the show was for years afterward.”
The attraction included the Sacrificial Alter of the Aztecs, the Picture of
Dorian Gray, the Remains of Count Dracula, the Garden of Deadly Insects,
the Revival of Frankenstein’s Creation, and a Living Werewolf, “safely”
chained into an “escape-proof cage.” Journalist John Renshaw called
the attraction “Shreveport’s own Grand Guignol” and reported this on the
event: “Sound effects assault your ears from all directions as these busy
people scurry back and forth, in and out of secret entrances. Makeup? You
would not believe!”
Performers
As Mr. Renshaw pointed out, theatrics and actors were a major component to
the Dr. Blood formula even in the early years. “Whatever you do, train and
treat your cast well,” explains Charles, who later became instrumental in
coordinating actors for several of the Dr. Blood shows. “Make schedules.
Communicate. Run the show like a good stage production, and make sure your
actors know when they’ve done a good job. Keeping good actors is always a
tough job, but cultivating great pride in the actors’ performance will
translate into energetic and effective actors and into a core cast that
will return year after year.”
One way to encourage the best from the performers is a Guest Exit Poll.
Station an official staff member at the show exit and ask guests what they
consider to be the top scare. With the show fresh in their memory they will
usually be very emphatic about what frightened them most. Tally up the
responses nightly and, after closing, announce to the cast in the dressing
room the scare with the most comments. Soon the cast will be competing, in
a positive fashion, for the top scare of the night.
Drew tells the tale about how the local newspaper’s theatre critic and his
wife attended a press preview of “Dr. Blood’s Hideous Maze of Terror” in
1977. They loved the show and screamed at all the right times. A few days
later, the critic’s review praised the effectiveness of the staging of the
Haunted House. But soon after, the critic called Drew and told him that
what really convinced him that the show was effective was his wife. “He
told me that she’d awakened, screaming, during the night after the press
preview, clawing his back with her fingernails,” chuckles Drew. “He even
showed me the scratch marks to prove it!”
Red River Revel
From 1977 to 1980, Dr. Blood had a love-hate relationship with the Red
River Revel, Shreveport’s 8-day fall arts and entertainment festival. On
October 14, 1977, in an attempt to get as much exposure as possible for
Dr. Blood and the Haunted Attraction, Dr. Blood led his cast in a
“Parade of the Macabre.” The following year, in front of a crowd of over
300, Dr. Blood “died” the knot in a not-to-be-missed marriage ceremony,
complete with flower ghouls, a beast man, and a bride in a coffin with a
plaque reading “Just Buried.” In 1979, Dr. Blood led a “gore-us” line of
living dead beauties singing “A Pretty Ghoul Is Like A Malady” at the
“Dr. Blood’s Fall Fright Fashion Extravaganza.” (In 1989 the Doctor
hosted a similar fright fashion show in the posh Dallas Apparel Mart
to a very sophisticated, thoroughly shocked audience. Then the final straw
(or brain) that broke relations with the Revel was in 1980 when Dr. Blood
literally cut the “Fear” out of a member of the audience.
Dr. Blood appeared in 1980 on the television show PM Magazine, and
showed off his best jack o’ lantern carving talents in an old graveyard in
Shreveport, using a hundred-year-old carved stone sarcophagus as a table.
In 1987 Dr. Blood appeared as an official judge during the Gong Show
auditions in Dallas; the Doc gonged an “Elvis” off the stage to the cheers
of an appreciative crowd of over 1000.
The Doctor’s New Clothes
In 1987, Charles made a suggestion, much resisted by Drew at first, which
changed the way Dr. Blood would look forever. The original Dr. Blood wore a
typical gothic black outfit, cape, and a white half-mask that looked rather
like a smudged layer of plaster of Paris. In person it looked OK, but when
photographed for the media it often appeared to be an uninteresting white
void. “Dr. Blood’s personality, as Drew performed it, was more of a macabre
Las Vegas show person than a Phantom of the Opera wanna-be,” explains
Charles. “So I suggested that he wear white (he is a doctor, after all),
accented with red sequined blood drip motifs (he doesn’t really cut you
up physically), and a shattered mirror-tile mask that would glitter like a
mirror ball in a ballroom whenever stage lights hit it. He would be
blinding, and in a foggy environment, the mask would project light rays in
all directions! Drew fought the idea for a long time, but finally realized
that these innovative enhancements would make the Dr. Blood character quite
unique in the realm of horror hosts. So to this day, Dr. Blood’s diabolical
darkness lurks just beneath a glittering, theatrical facade - which
actually renders it even more sinister!”
Costume and makeup standards for the actors are always a headache. Dr.
Blood’s approach has ranged from the fairly traditional living dead,
rotting and decomposing style, to the not so traditional and unique, and
Charles’ influence was also felt in the costumes of the actors. In a
significant departure from most Haunted Attractions, influenced by the
Doctors’ new duds, some of the standard Dr. Blood characters also changed
to primarily white costumes. The idea here is to play with the minds of the
guests, bringing the feeling of the clean, white look of hospital wear
without being actual hospital garments. Glitzy blood red trim and
fragmented mirror medallions accent the costumes to help strengthen the
tie-in with the Dr. Blood theme. Don’t be afraid to try something
different! Be daring! Get away from those stereotypes and create a new
look - just for your show.
Pulling Up Roots
In 1985, Drew and Charles moved to the Dallas area to work as the Creative
Design Department for Classic Attractions, Inc., a company that
owned and operated attractions in Grand Prairie and San Antonio, Texas.
While with this company, the Dr. Blood team had the exciting opportunity
to design and create two new wax museums (each including a Dr. Blood horror
section!) and two Ripley’s Believe It or Not!® museums. Drew and
Charles also staged Halloween at the Wax Museum, a huge production that
lasted for six seasons.
At the fair in Shreveport, Drew’s attractions had been guided tours since
1975. Trained performers acting as guides led groups of no more than 20
guests through scripted and timed scenes. “It was an incredibly effective
method of presentation, and the guests loved the personal attention, shocks
and scares, but our throughput was absurdly low,” recalls Charles. “When we
staged our first Halloween show at the Wax Museum, with already a history
of huge crowds for their prior Halloween promotions, we had to adapt to the
more common self-guided tours simply to be able to accommodate all the
guests.” This was a sacrifice of the individuality and personalization of
the tours, but one Halloween night, with the help of self-guided tours,
over 10,000 people made it through the attraction in six hours! “Our new
guests did not have any other Dr. Blood productions to compare it to,”
recalls Drew. “Everyone left happy, laughing and screaming.”
During the 1986 installment of Halloween at the Wax Museum, “a pregnant
woman went into labor in the mummy’s tomb, about halfway through the show.
Fortunately the stage manager at the time was also a nurse who assisted the
woman and her husband as they waited for the ambulance. When asked why they
had come to the Dr. Blood Show when his wife was co close to delivery, the
husband grinned and replied, “To induce labor! Dr. Blood is a doctor, ain’t
he? We were tired of waiting.” One day during Drew’s tenure with Classic
Attractions, his boss told Drew to give a tour to a gentleman named John
Wood of Sally Industries. The two discussed lighting and special
effects and even remarked that it would be interesting to someday work
together on a project. This chance meeting started an acquaintance that
would last several years.
You would have to categorize the overall style of the Dr. Blood Haunts as
chaotic. Even the permanent walk-through exhibits at the Wax Museums in
Dallas and San Antonio presented patrons with visual and aural overloads.
From the first scenes to the last, guests were confronted with originally
composed music, creative effects, elaborate sets, ultra-realistic wax
figures, participatory gags and dramatic lighting. Even without any live
performers, the overall impression was that of an environment on the brink
of madness. “Whenever I saw guests inside our shows with wide, wild eyes
and a look of near panic on their faces,” explains Charles, “I knew we’d
done our job well!”
In 1992, Drew left Classic Attractions and he and Charles started a Haunted
Entertainment firm of their own called VORTA, Inc. (named after the
Vortacism art movement that felt everything should have an art
angle). “The business was the logical progression of our combined abilities
and experience,” explained Charles. “I had been an architect for years,
which helped with the construction and drawing end of the business. Later I
broadened my scope to include script writing, show layouts, character
development, logistics and costume design.” Drew specialized as a muralist,
scenic designer and artist, theatre director, and writer. In the following
5 years, Vorta created several Haunted Attractions, decorations,
soundtracks, costumes and characters for theme parks in the Six Flags
chain, as well as special events for amusement parks in Dallas, Houston,
Chicago and St. Louis and privately owned Haunts as well.
The Bradens
At the Chicago National Halloween, Costume and Party Show in 1995, Drew met
Gene and Betty Braden, owners of the highly successful
“Nightmare on Grayson” attraction in San Antonio, Texas. At that time the
Bradens were looking into expanding into the Dallas market. After
purchasing a wonderful old freight (or is that fright?) loading facility
just northwest of downtown Dallas, the four teamed up to create the most
original, professionally staged and frightening fully-themed Halloween
attraction in the Metroplex. What emerged from this collaboration was Dr.
Blood’s ScreamScapes!®, featuring The Terrortorium in 1996, with the
addition of The Necrotorium in 1997-1999, and the Hallucinatorium
in 2000.
Each year Drew and John Wood would exchange pleasantries at the IAAPA
convention, which was in New Orleans in 1996. Sally Industries was
expanding into a new building, and Drew was tired of the roller coaster
ride that is self-employment. So in 1997 VORTA went on hiatus and Drew
took a fulltime position, as Design Director of Haunted Attractions at
what is now Sally Corporation in Jacksonville, Florida. Just this year,
Drew was promoted to the Design Director over the entire design department
of the corporation. Drew is in charge of art direction and designs for
Sally’s newest Dark Rides: the interactive Ghost Blasters and Scooby Doo
Rides - a job any Haunter would envy.
In 1998 Drew Hunter was kind enough to agree to co-chair the inaugural year
of the International Association of Haunted Attractions (IAHA).
Along with co-chair Ernie Romegialli and the rest of the volunteer
board, they identified common issues that affected Haunters of all kinds
and plotted a course for the future. Drew was voted in as the first
president of the association the following year. He continues his support
for the organization by being an active member of the executive board.
How very different things would have been, had it not been for a neighbor’s invitation for red beans and rice 20 years ago. Or if Charles Chapman, the quiet, three-piece-suited, run-of-the-mill architect had not been curious enough to explore the mystery of the man behind the mask. What an incredible 20-year journey these two unlikely partners have traveled, the lives they have touched, the excitement that have had. All because of a marketing tool for a playhouse fundraiser. All because of an original host character, created out of thin air by the ingenious mind of Drew Edward Hunter. A host character that became a haunting legend, and I “fear” that we have not seen the last of the incredible Dr. Blood!
Leonard Pickel is the editor of Haunted Attraction Magazine, and partner in the dark entertainment firm of D.O.A. He can be reached or 704-366-0875, or by email at Leonard@hauntedattraction.com Check out the D.O.A. web site at www.DOAhaunting,com
DR. BLOOD: THE INTERVIEW
Haunted Attraction Magazine was recently honored to be granted a rare one-on-one interview with the infamous Dr. Blood. We were asked by his Associopaths to keep our questions brief and to the point. We did, and the Doc responded appropriately with brief and to the point answers.
HA: Dr. Blood, how do you describe yourself?
DB: I am the world’s leading expert in Phobiatry, the scientific study of Fear. I’ve often been amused that some journalists have labeled me The Physician of Fright. It’s a tad theatrical, but I must admit, I like it.
HA: So how do you study Fear?
DB: My work encourages all forms of Fearapy - theatrical experiments in Fear - that allow my patients to meet, greet and become friends with their own personal Fears.
HA: Where do you practice?
DB: I and my fellow Phobiatrists, Practitioners, Associopaths and Chosen Ones work out of my secluded Institute of Phobiatric Research. Please do not press me to be any more specific than that. We don’t care for solicitors or cold calls.
HA: What are you afraid of, Dr. Blood?
DB: Blood, and only blood. Real blood - particularly, my own.
HA: So, you are not a vampire?
DB: Absolutely not. Too messy; remember, I wear white. Stains are the devil to get out.
HA: Why do you wear a mirrored mask?
DB: What a question. So no one can see what I really look like. Pretty rational, don’t you agree? Also, I must add that the mask’s mirror shards and fragments reflect my patients’ fears right back into their own eyes. It sometimes aids in my experimentation.
HA: What do you mean when you say, “It is all in the mind”?
DB: Simple: If you can think it, you can fear it.
HA: Describe your “Pandemonium Principle.”
DB: It’s a great experimental tool - a total bombardment of sensory overloads designed to make my patients feel as if everything is within one millisecond of going completely out of control. Of course, what they don’t realize is that I am in total control, and they are perfectly safe. (The Doc smugly laughs at this point.)
HA: Why do you host “haunted” entertainment?
DB: They are the perfect, controlled environments in which to study my patients’ honest and accurate reactions to Fear. Plus, I like to hear people SCREAM! This interview is finished.
HA: Er - thank you, Dr. Blood, for your time.
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