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Ghouls For Hire!

Creating Faux Marble for Your Haunt

Supplementing Your Staff with Volunteers

Haunted Marketing on the Web

Crowd Control and Line Entertainment




Ghouls For Hire!
Jim O’Rear

Love them or hate them, “actors” are a necessary evil that can make or break the entertainment value of your Haunted Attraction. Often overlooked by event owners, the skill and energy of live action, when used properly, adds a great deal to the “scare factor” of the experience and therefore the satisfaction level of your patrons. Some actors are truly gifted individuals who are totally committed to dressing up and professionally haunting houses. These people, if you are lucky enough to have them working for you, require very little management or direction and can create incredibly scary performances in your haunt. If you have enough of these to staff your attraction, count your blessings and move onto the next article! Most of us, however, do not have the luxury of filling our haunts with experienced Haunting professionals and are forced to use some, if not many, of the other kind of actor...the “casual actor.” Most likely he/she is working the haunt for fun thinking that scaring people for money would be something cool to do. These “actors” (and in this case I use the term lightly), if not handled correctly, can be a management nightmare. How can we keep up their energy level while controlling their attention deficit when they just want to have a good time?

Haunted House acting is not an easy job. Good haunt acting is physically demanding and mentally exhausting. It requires focus, timing, concentration, self-discipline, commitment, and the ability to take direction and criticism in order to learn the best way to deliver a scare with its maximum potential. One sure-fire method of improving the entertainment value and patron satisfaction of your event is to develop better actors by using extensive auditions for prospective cast members, placing the proper actor in the proper place, employing experienced adult staff members in key positions, properly training your actors, keeping their performances fresh, and limiting actor improvisation. With a healthy mixture of a properly managed staff of characters and creative sets for them to interact with, your attraction will dramatically increase in experience, quality, and word of mouth advertising.

To the average customer, a trip through a Haunted House may look like total chaos. Ghouls, corpses, vampires, and zombies all jumping out at them when they least expect it, flashing lights, fog, blaring soundtracks, and blood curdling screams make the experience seem like all Hell is breaking loose! When managed properly, this chaos is no accident. It is a series of interacting, tightly choreographed shows with each actor doing his or her part to add to the bedlam. Each character’s actions are much like the individual pieces of a jigsaw puzzle. Confusing when separate, but when combined they create the bigger picture. This controlled chaos is not an easy thing to manage, or to sustain for hours each night. To do so, you must have the right people in the right places doing the right thing at all times.

An actor’s performance in an audition is a great indictor of what they are capable of accomplishing in your attraction. You will get a keen insight into their seriousness and work ethic. You will easily determine who are the extroverts (great for a haunt), and who are the introverts (great for behind the scenes placement). Auditions bring out the dedicated actors who are not afraid to take direction and risks and it allows you to see what they are capable of. It will make getting the right person for the right job a lot easier. Most actors leave after one season; some even leave after a couple of nights, so it’s imperative that you know what you are getting. A Haunted Attraction is a specialized theatrical performance and your staff, volunteer or professional, should be treated as if it were a professional Broadway show. One thing to be on the watch for during auditions and operation is the so-called “real actor,” who believes they are above the simple scare you have created for them. These people will try your patience by continually wanting to make more of their scene to the point of changing the layout and lighting in the room. These people are a danger to your haunt, and should be weeded out early. A “rogue” actor who cannot work as a member of the team has no place in your Haunted House.

The easiest way to attract good actors is to post audition announcements through the theater departments of your local colleges. There is always a multitude of aspiring, somewhat mature thespians that need “work experience” to complete their college credits. University Deans and Theater Professors are more than willing to meet with you and discuss opportunities for their students to gain experience. Local repertory theater companies are also a great place to pick up a few talented actors. Normally state-funded, these troupes use a core group of professional actors for their season. However, since each production is different, not every actor is used in every show, leaving several troupe members available that would rather act in a Haunted House than wait tables until their name hits the production roster.

With the audition time set, it is time to put your potential actors through their paces. As an attraction owner, or actor manager, you must already know what you are looking for in your characters. When your actors arrive have a prepared list of character types for them to read through while they are waiting their turn. Have a lengthy application prepared for the actors to complete. You will need to know their name, address, phone numbers, email address, emergency contact and any other pertinent information. Also include specific questions for them to answer on the application such as: Do you have stage fright? Are you allergic to any types of makeup? Are you claustrophobic? Are you afraid of the dark? And, believe it or not, Are you available to work the entire season, including Halloween night? You will eliminate a great number of problems and headaches by asking these types of questions long before you open your attraction. There is nothing worse than hiring an actor only to find out on opening night that they are allergic to latex, can not be in cramped spaces, have a vision disorder in dimly lit rooms, and that they are only available to work on Thursday nights.

For the actual audition process, escort each applicant one at a time into an isolated room away from all other individuals and distractions. This seclusion offers the potential employee a quiet environment in which to concentrate and does not allow the audition to become a competition. Begin by letting the actor perform characters that he/she may have already created in their mind or have performed before. This calms the actor by allowing them the opportunity to shine in a performance that they are already comfortable with. After the actor has had an opportunity to show you what they have prepared you should ask them to improvise a characterization that you give them. This year at Terror On The Square we were looking for a Renfield-type character. I asked my hopeful actors to take on the mannerisms of Dwight Frye; hunched back, in fear of The Master, insane beyond insane, or pantomiming the actions of eating bugs. While performing these physical feats they were to speak to me using dialogue they thought this particular character might say to patrons who were walking by them. After a few minutes I moved them on to a different characterization. This process allows you to see how well the actors follow direction, how quickly they think on their feet, and their attitude. Finally, you should ask them to improvise various types of movement, using a full range of motion, to get an idea of what their body is capable of doing and have them perform a mixture of screams, yells, and creepy laughs to determine their vocal range. This is a long, detailed process, but it is designed to help you select the most consistent and serious actors and will eliminate a lot of hassles you may encounter once your attraction is open.

Now that you have picked your talented team of actors, placing the proper actor in the proper spot is an art all in itself. Using experienced, adult actors whenever possible will drastically decrease your headaches as the show opens. I realize that teens will work cheaply and sometimes for free, but putting young inexperienced actors in primary roles without a grasp on what they are there to accomplish will not take your attraction to the heights it could achieve. There is nothing less frightening than a high-pitched, squeaky growl coming from a monster half my height and obviously half my age. Your target market teen will not be frightened by something that he could snap the head of off like a twig. There is a percentage of patrons who are impossible to scare; the best you will be able to do is entertain them with creepy creatures and interesting characters. Like a movie, a Haunted Attraction strives to suspend a patron’s disbelief. When patrons experience a lousy actor in a key position, the fantasy is destroyed. This is when heckling of your actors occurs, ruining the patron’s “total” experience. Primary roles, or those in the public eye, need to be staffed by your most experienced employees in both years and acting ability. With teen actors, the damage to sets and props is greater, and they are much more likely to break character or to create an unbelievable characterization that does not fit the role. An axe-wielding maniac is going to be much more threatening when it is an adult bodybuilding actor as opposed to a sixteen-year-old pimple-faced kid. Size, in this case, matters. Your physically active adults are much more likely to convincingly and consistently swing that heavy axe for six hours a night while a younger, less experienced actor may get tired after an hour and a half. It is extremely important to place physical actors in physical positions, vocal actors in vocal positions, and actors who do not quite cut it in areas behind the scenes or to set off animations.

Once you have selected your actors and have decided what types of characters they will play, you must train them to be able to in act the roles you need portrayed. The dimensions of actor training are so vast that entire books are written about it, (which I highly recommend you read), but there are a few basic things I recommend to get you started. Designate one person to be the Actor Manager. This is the only person that should give direction to your actors. If more than one person is allowed to direct your cast, they will never agree on just how it should be done and frustration will cause even the best actor to leave halfway thought the night. The Actor Manager must understand the fragile mindset of an emotional actor. To get a good performance from them the manager should approach them on their level. Training for the actors should include group concentration exercises, continually stressing the importance of how each scene and each character works together to make up the whole. Detailed and intricate proven scare tips should be rehearsed based on your room designs, making sure that through various exercises, no one breaks character! Actors should strive to remain focused and to become, mentally and physically, the character they are portraying. Hiring a professional Actor Manager will not only take a great deal of this process off of your hands, but will get greater performances out of even inexperienced actors.

When you go to see your favorite entertainer in concert, you expect to see a good show. It does not matter to you if it is the last stop on their yearlong world tour. It does not matter that the band has played that song one thousand times before; you want it played the same way for you. Haunted House patrons feel the same way about the scares in an attraction, and the Actor Manager’s job is to make sure that the actors are sticking to the script and that their performances remain fresh. It does not matter if this is the one-hundredth time the actor has jumped out of a trap door or pulled the starter on the chainsaw. The customers want, and deserve, a great show. That is why they bought a ticket.

Keeping the actors “on” is a full time job, and made even harder if you have a volunteer staff. A creative mind must stay entertained or it will tend to wander. Nights that you know will be slow are a great time to mix up the actors and let them try new scare positions. This allows them expand their experience, which will make them better actors. Keep in mind that they still should be in positions that are suitable for their acting style. At Terror On The Square we have live web cams and I encourage performing their characters for the camera during slow periods to stay in the game.

Improvisation is an area that attraction owners should be very wary of. As a haunt owner your scenes and characters are created in a way that you believe will work most effectively. It is not up to an actor to change this for any reason. Nothing should be written in stone, but the actor’s responsibility is to carry out the scene or scare in the way that you have instructed them to. Improvisation can lead to cast and customer injuries, offensive language, embarrassing dialogue, and more. Spot visits through the attraction with groups of patrons are the best way to keep improvisation to a minimum. One trick to keep tabs on your actors is to identify the three strongest actors as assistant managers. Their assignment is to keep their eyes and ears open while working their posts and to report back to me if they hear or see anything out of the ordinary.

There are a multitude of dimensions involved in correctly assembling and managing a cast of haunt actors. By holding extensive auditions for prospective cast members, you are able to fill the right positions with the right actor for the job. By placing the proper actors in the proper locations, the quality of the attraction will increase. Keeping improvisation to a minimum makes the most effective use of the scares in the haunt. Employing experienced adult staff members (as much as possible), the management problems will decrease, and by properly training your new employees, you make sure that the performances remain fresh for each new group of patrons. By following these basic principles you are well on the way to improving the quality of the scares and entertainment value of your attraction.

Owner of the film production company Underground entertainment, Jim O’Rear is a professional film and television actor, stuntman, director, screenwriter and Executive Director of Terror On The Square in Nashville, TN. He can be reached by phone at 615-754-6725 or by email at Sarcophagi@aol.com.






Creating Faux Marble for Your Haunt
Patrick K. Koppinger

This chapter will cover the basics of faux marble painting. I will cover the basic paint estimation formulas, materials, tools, step-by-step instructions, and tips to help improve skills.

Basics of Faux Marble
The first step to any paint project is to know your subject; in this case marble. It is usually best to find a piece or photograph of the type of marble that you would like to emulate. The study of the type of marble will give you the colors and/or color combinations you will need to mix.

The second step is to determine the amount of material you will need. Some people use the “guestimation” method, which usually ends in not having enough material or too much: this can be costly and time consuming. The basic formula for paint material estimating is as follows: take the square foot total of paintable surface, divided by 200 square feet (200 sq. ft. is the usual coverage you will get out of one gallon of paint, this will vary upon technique such as washes, glazes, and detailing, which will be covered later). After you have formulated the number of gallons, add thirty percent to account for waste. This formula is generally for one color, one coat general painting, such as priming or base coats. You will need to determine per coat estimation.

Example: 1000sq.ft. of paintable surface, divided by 200 sq. ft. = 5 + 30% = 5.3 rounding up to the nearest gallon would give you 6 (six gallons.) Thus, six would be the number of gallons needed to cover the paintable surface once. This will give you a little extra paint, but that is okay. It is a good practice to have a little extra for a touch-up kit. This formula has worked for me and has been almost exact every time.

Now, let us cover an example of basic faux marble technique, and at the same time give a working example of estimating material. This will give you a basic knowledge of faux marble technique step-by-step and a working example of things to consider when estimating cost. I always try to consider all the steps I need to execute while estimating before actually performing the work. This also helps prevent shortages or overages in material and man-hours.

The first thing to consider is surface preparation. The usual goal for marble is a smooth surface. Generally, the best surface material to use is luan sheeting and 1"x 3" framing glued and stapled flats. Hopefully your carpenter is nice to you and uses one side sanded and does not overkill with the staples and glue. You will need to consider if the flats will be moved a lot. This will determine if you need a durable material to fill holes and seams. Spackle is a plaster-like substance that can be used right out of the bucket and spread on the surface, using a Spackle knife, where holes and seams appear, and then can be sanded smooth. Automotive filler, such as Bondo, is a two-part product, one part being the filler and the second part being the catalyst (it is always best to follow the product manufacturer’s instructions). Do not apply automotive filler too thickly, or you will spend a lot of time sanding the surface smooth.

When you have inside corners, painter’s latex caulk is best. Cut a reasonable-size hole at the end of the applicator, squeeze the caulk evenly as you pull down, and follow the seam. Use a damp rag over your finger and follow the seam to wipe the excess caulk away, smoothing it as you go.

Now, you can go to the next step. Using the estimated materials example, for a 1000 sq. ft. surface, you would need approximately one-half gallon of Spackle (referred to as ready mix) or one gallon of automotive filler. Depending upon how rough your surface is, you may need to add to that amount. You will also need one case of latex painters caulk. This depends on how many corners you have, but this stuff is always good to have on hand. You will need 80 grit and 120-grit sandpaper. Buying these by the ream is always more cost efficient. One 10-pound box of rags is also handy (you will be using the rags more in the marble veining process). You will also need some containers. One-gallon work buckets are great. These will also be used again in the marble process. Check around for local prices because they can vary greatly.

Now comes the first step of actual painting: priming. This is the transition between preparation and the final paint treatment (faux marble). Before priming, clean the area, freeing it of dust and other debris. Mask areas that are not to be painted with materials such as drop cloths or plastic. Priming the surface with a good primer helps fill any small imperfections and seals the surface. This helps the finish coats from being absorbed by the underlying material, which would cause you to apply additional, finish coats. Priming will also point out any major imperfections in the paintable surface so they can be fixed before final treatment is applied. Always make sure to mix the primer well before applying and be sure to follow manufacturer’s directions. Primer can be applied using a brush or roller. If you choose to use a brush, a good tip is to use a wire brush to comb your paintbrush. As you clean it, set the brush on the edge of a bucket or a sink, and comb the brush from were the bristles meet the hilt to the tips, smoothly and firmly, and then shake out the brush or use a brush spinner. Spraying is another option for applying the primer. Whenever possible, I prefer to spray using conventional air guns (air compressor) or airless sprayers (airless sprayers save some time because refilling time is cut down), because they cut down on man-hours.

The previous formula applies to estimating the amount of paint primer needed. You can also have the primer tinted to your base color. This will help when you apply the finish coat and will create an effect known as show-through (one color showing through the next). Once you have applied the primer, allow it to fully dry and cure. Check for imperfections and fix them as needed. If you are satisfied with the surface, you can move on to the next step.

The finish coat, or in this case the base coat, is applied in the same manner. Make sure the paint is well mixed before applying and be sure follow the manufacturer’s directions. In this step you will have a choice to use oil-based paint (if using oil-based paint, Japan oils are best. I use Mann Bros. or ICI Deluxe) or water-borne paint. Water borne paints that I prefer are Sinclair stucco and ICI Deluxe. These are commonly referred to as artistic colors. These are used a great deal in the entertainment industry for sets, theme parks, etc. I use them whenever possible as they have excellent color and durability. This is also the step during which you will decide upon your base color. I usually use white. White paint allows the transparency of the veining colors to vary in intensity and shade. Once the base coat has dried and cured, you can clean up and move to the next step. Again, the same formula applies to the base coat in calculating the amount of materials needed.

The next step is the time consuming, creative veining process. Now you will apply the veining colors and pattern. You will use brushes, sea sponges, rags, and a bucket of thinning agent. Your brush size will depend upon the size of your project. I use 3" or 4" brushes because I usually work on larger pieces, but smaller brushes come in handy for detailing. Choosing the right sea sponge is important. I like sea sponges with pointier rough textures because they tend to leave small dots. Choosing a rag with little or no texture is best. Either water or paint thinner will be the thinning agent, depending on the type of paint you have chosen.

First, apply a thin layer of thinning agent to the wall to moisten the working area. Do not over moisten the surface or moisten an area too large. Then dip your brush in to the paint and wipe the brush on the edge of the paint can to remove excess paint. Swipe the wall, allowing the brush to travel in one direction. Marble veining usually flows in one direction so the veining for that area should all follow the same direction. If you are simulating tile or slabs, then you will need to mask off the area where the tile or slab ends so that you get a clean edge. Later, when that dries, you can re-mask for the adjoining slab or tile. Now that you have the vein traveling in the direction you have chosen, take your rag and pat the area, softening the vein. This will create variation in color, darkness, as well as depth and texture. Depth and texture are important. Most marbles are not opaque or two-dimensional; there is a great amount of transparency, causing depth. Other elements in marble make up the colors and this creates the texture. When softening the veins, you are creating the basis of this effect. Once you have the veining laid out and softened, you can come back to detailing and to add more texture as desired with the sea sponge. Touch the dampened sea sponge to the paint; wipe off excess paint as needed and then dab the veined surface. This will create speckled blotches. Then, using an artistic brush, drag the brush in the same direction as the veining to create smaller veins. I use a 1" inch brush for this step. Some artists use a turkey feather to emulate the marbles that have finer veining. Sometimes, using two colors on the same brush can create a spectacular effect.

For cracks, use a small barrel brush and drag it across the painting to make small cracks. Once this is to your liking, allow it to dry and cure. In this step, the material formula does not apply. Because of thinning of the material, you will use far less. You will use about one gallon for the 1000 sq. ft. This will vary, depending upon how much you thin the paint, so you would rely on a paint-to-thinning ratio. Example: one quart of paint to three quarts of water creates the desired effect, then you can figure one gallon of mix to 200 sq. ft. Then you get 800sq.ft. from a gallon of paint. This is just an example to illustrate the difference in formulae. In reality you most likely would get more square footage from your materials.

Once the area is complete and dry and cured, clear coat can be applied. I use Ronan Aquathane Clear Gloss with U.V. or Mann Bros. Dryhard Acrylic Gloss. Gloss sheen is usually desired with marble. Allow this coat to dry, then if you would like to add more depth repeat the marble veining step again and repeat clear coat. In this step, the material estimating rule applies.

When estimating do not forget your labor cost. Labor can be figured in the time you estimate it will take you to finish the job or you can do an overall square footage price for labor and materials.

Basics of Faux Marble for Floors
Creating faux marble for floors is much like faux marble for walls with a few differences. We will cover step-by step basics of this technique. In the basics of faux marble we covered the basic estimating formula for materials, which will also apply to this and all paint projects.

First, you will need to know your subject, the type of marble. The colors and textures are the important characteristics on which to focus. Once you have determined the colors and the amount of material and type of material you will need, then you can begin preparing the surface. For this type of project I would suggest oil based Japan paints for veining and polyurethane for the clear coat (this method uses more toxic materials, but it is very durable). That being said, you will need a few things before you start.

Safety Equipment
Chemical resistant gloves (change them as often as needed)
Surgical foot covers (to help prevent footprints)
Respirator mask (not a paper dust mask)
Dust masks (for sanding)

Taking these precautions adds expense and time, but will help protect you. Please do not disregard the importance of your personal safety.

The actual work always begins with surface preparation (it is considered to be the most important part of any paint project). With the floor, if you have plywood laid down (as with most sets), you will need to sheet the floor with Masonite. This will give you a smooth surface to work with. Once you have done this, fill the nail holes and seams with automotive filler. Follow the manufacturer’s directions. Do not apply too thickly or you will spend a lot of time sanding it smooth. A belt sander with light grit sandpaper (120-grit) is good to use. When you are finished, clean the area of dust and debris.

Now you can prime the floor. When priming the floor you can use the brush and roll method or spray the primer (I prefer to spray whenever possible). You may also, at this point, consider tinting your primer depending upon the color of marble you will be creating. White, however, is usually good, as it helps show variation in tone and depth. Kilz is a good primer to use here because it does a great job of sealing and covering without many applications. Check with your paint dealer, as there are other equally good primers available. Once you have applied the primer and it has dried and cured, clean up and you can move on to the next step.

Your next step is to apply the base coat. This can be done in the same manner as the primer coat. It is important not to leave footprints. I wear surgical shoe covers so that my shoes do not leave marks. Sometimes working in your socks is simpler, but not for the next step, as you will soon see. Once the Base coat has dried and cured (according to the manufacturer’s directions), clean up and continue to the next step.

Now you can apply your marble pattern. Fill three Hudson pumps (bug sprayers): one with Mineral sprits, one with Alco (Denatured alcohol), and one with Benzene. Wet the floor with Mineral sprits, making a puddle. Then take a 4" brush affixed to a roller pole (you will need one for each color), dip it into the paint and swipe it across the floor creating a vein. The paint will spread out naturally. Next, work the vein with the brush spreading it out as desired. Now use the Alco, lightly spritzing it in areas (the reaction will thin the paint more in those areas than in the areas with only mineral sprits). Now adjust the sprayer with the benzene so that the spray comes out in heavier droplets and spritz the floor lightly in areas. You will see that where the droplets land in the vein it will create little circles where the paint will become displaced. This technique is known as “floating a floor.” Work your way back across the floor (not trapping yourself in a corner). Once you have completed the floor and have allowed it to dry and cure, clean up and you will be ready for the next step.

Finally, it is time to apply the clear coat. The clear coat in this instance will be polyurethane. You can either brush and roll or spray the polyurethane onto the floor. Apply a good, even coat to the floor. It is very important not to leave footprints in this step. Once you have applied a nice even coat, allow it to dry and cure according the manufacturer’s specifications, and then clean up. You will need to allow about four days for the polyurethane to fully dry and cure. Then you should apply a second coat for durability, especially for floors that will see high traffic. Allow about four more days to dry and cure.

Basics of Faux Marble Aging
In this section we will cover some tips on faux marble aging. Many people do not think of marble and aging in the same sentence. This is because marble is thought of as polished and long-lasting by most people. By studying the world in a conscious and unconscious manner for colors and textures, the faux finisher, the set painter, the scenic artist, will realize that marble, as does any other material, ages. I am sure at one time or another you must have noticed that marble loses it sheen and becomes dirty as it ages. This process occurs for most things in the world. But let us concentrate on marble. At this point, you are probably already thinking about how to age marble. This is good. We have already gone through the process of creating faux marble, so now let us back track a little.

We will start at the last step of faux marble, before the clear coat is applied. In this step we used gloss clear coat, because that is the finish that marble usually has. Now we are going to introduce Frosting Lacquer. A good source is Mann Bros. Paints. Frosting lacquer will give you a semi-transparent white, frosted look. If, when applying, you spray the frosting lacquer with a lower material volume and higher air volume while backing off from the surface slightly farther then usual, you will create “graduals,” which will give the surface a granular frosted texture. This will make the surface of the marble look as if it has eroded. I have observed that most marble does not erode evenly and sometime it erodes in sections. So, I will give you two suggestions. One is to mask jagged lines in sections of your marble. This can be done by tearing the edge of your masking tape to create a jagged edge and then by spraying it with the frosting lacquer. Then, remove that mask, mirror mask the area, and spray the remaining marble with clear gloss. The other suggestion is not to mask at all and to freehand the frosting lacquer and the gloss.

Once you have this done and it has thoroughly dried and cured, you can add your dirt (aging). Start by mixing a quart of raw umber paint with 3 quarts of clear flat. Adjust your mix ratio to the area you will be painting, larger or smaller as needed (this mixture is known as a glaze). Other aging colors such as burnt umber, raw sienna, burnt sienna, black , and white can be used and combined to your liking. Once you have achieved the color or colors you desire, pour them into one Hudson pump (bug sprayer) and then fill another with water. Moisten the wall by misting it with the water. Then, mist the glaze onto the wall. This technique is known as a wash. A wash is usually thinned with an agent recommended for the type of paint, and is then applied using this technique. Mist the surface with water, allowing the color to run and spread. Be careful to not allow the mixer to totally wash off the wall or to run down into a dry area and leave unnatural drips or runs. A good way to prevent this is to keep the area in front of the flow moist and the flow will follow it. This will also help to control the direction of the flow and help to define the length and shape of your drip aging. If you do not want this to appear as drip aging, but instead as an overall wash, then moisten the entire wall and then apply the aging mixture. Then allow the surface to dry and cure. By using the clear flat paint you will eliminate the need to repeat the clear coat step again.

If you follow these basics, you will be on your way to creating beautiful faux marble. Results will vary based on your personal skills, but if you get to know your materials and your subject and spend the time to practice, you will be able to achieve quality results.

Patrick K. Coppinger has been freelancing as a scenic artist and set painter. He has worked in the entertainment industry for 20 years. He has worked on such horror and Sci-fi classics as Masters of the Universe, Waxwork, and Critters 2. He can be contacted by E-mail at: PKCPainting@aol.com or visit his website at: http://hometown.aol.com/pkcpainting/index.html






Supplementing Your Staff with Volunteers
Karl Fields

Actors! It seems that there is always a problem finding them. Your supply of friends and family was exhausted long ago and no one answers your Help Wanted ads. Other than the core crew of dedicated enthusiasts you nurture year after year, what can be done to find more live bodies?

Several years ago we started using volunteers from non-profit groups to supplement our core crew on weekends. Our dedicated (and paid) acting core remains in the more critical positions of the attraction, and they comprise the full staff on weekdays. On weekends when the throughput must be higher and the stress is greatest on the acting core, the added staff is a great asset. We borrowed this non-profit idea awhile back from the Niles Haunted House, a large multi-element event in Niles, Michigan, and it is working great for us. The concept is simple enough; the non-profit group is contracted to supply you with warm bodies and in exchange for this participation, you make a charitable donation to their group. In our plan the non-profit group supplies us with a set number of volunteers for a set number of nights. We require that the people they provide are at least 16 years old (but older is preferred), and in return we make a cash donation of a set amount to their non-profit organization.

We try to maintain a 75/25 ratio with the volunteers making up 75% of the crew on a given night, usually weekends. The reason for the mix is both to assure the quality of the event by having some seasoned performers in key spots, but it also is insurance in the event that some or all of the volunteers do not show up. As a worse case scenario, we could still open with a skeleton crew in place. Our main haunt is designed to use up to 20 or 25 actors, but in a real pinch could be operated with as few as 6 good actors. With the 75/25 split we can also utilize the non-profits in the startle scare spots, while using our regulars for the more in-your-face positions or acting positions that require true acting ability.

The hardest part of this concept is actually getting the groups to buy in, and that is all in how you package it! Post 9-11, coupled with the faltering economy, the funds for many non-profit groups has dried up, and we assumed it would be fairly easy to get these cash-starved groups into our program. Well, we were mistaken. We initially started by laying out the specifics to a group with a few dollars per night per volunteer. Their immediate response was “We are worth more than minimum wage.” A change in tactics resulted in a more favorable result. We now open the dialogue with the gross amount they can earn, both in a season and for a nights’ work. We do not hide the true payment breakdown, but we do not emphasize it either.

The formula is set up so that the donation to the non-profit equals a dollar amount for each man-hour, as long as the entire group shows up. We deduct a percentage from the hourly rate for each person they are short. Picking some easy numbers to compute, let us say we require 10 people for a 5-hour shift; the maximum the group can receive for the shift is $250 (10 people at $5.00 per hour for 5 hours). If they only have 9 people show up, the hourly rate is lowered to 90%, because only 90% of the people showed (9 people at $4.50 per hour for 5 hours is $222.75). If 8 people show then the hourly goes down to $4.00, and so on. We have found that returning groups will usually supply more than the required number of people just to make sure that they receive the maximum hourly donation, but we do not pay extra for the excess people. Of course the down side is that you now have more people than you have positions for, but this is a much better dilemma than not having enough people!

If your non-profit is also a legal charity, and has proper paperwork like a 501c designation, then the added bonus is that you can actually claim the amount you pay the non-profit as a charitable deduction. The types of groups we get are really varied, from churches to fraternities to co-ed Scouting groups (where were the co-ed Scouts when I was that age?). Surprisingly, our best group, for several years, has been from a local Baptist Church, and they can only be scheduled on Sundays.

A drawback to this new pool of actors is that they are volunteers and you never know exactly who or what you are getting until show time. Parents may show up dragging their 14-year-old along, the group could turn out to be all female (nothing against a female crew, just an entire house of high pitched young ladies can a fright factor challenge), couples that insist on being placed together (never a good idea), a group that leaves after a few hours because they are tired, and the list goes on and on. We have learned to deal with the issues that turn up, all the while reminding ourselves that we are lucky to have workers. We do try to encourage the groups to sign up for more than a single night as training a new group each evening sometimes stretches the patience.

The only night that is really hard to staff is Halloween. There are so many other fun activities to do on Halloween night that last year we even started “donating” a bonus amount to the charity for that one night. For the participating groups, we have a pre-open meeting at the haunt. Separating the non- profits into groups of 8-12, one of our regular crew members takes them on a tour of the haunt, pointing out the atmosphere we are looking for and how each scare spot is suppose to work. At this meeting the rules are clarified, release forms signed and schedules explained. As the haunt supplies all costumes, we require the groups to arrive dressed in black, all black, from shoes and socks to pants to shirts. This makes it easier on us to costume them without having to worry about how to cover those bright orange tennis shoes or white t-shirts.

What we end up with is a hundred or so (usually motivated) people to work the haunt in exchange for what basically amounts to minimum wage. The organization gets a cash donation that in a time of slow economy and post 9-11 is not easily obtained otherwise. Overall the approach is a win-win situation for everyone involved.

Karl and his family own the Pirates of Emerson located in Fremont, California, now in its 11th season. He can be reached at info@piratesofemerson.com or go to his web site at www.piratesofemerson.com.






Haunted Marketing on the Web

Christopher Brielmaier

My family and I are true Haunted Attraction fans, and going to Halloween events each October is a sacred tradition. I search high and low for the best events to visit and load everyone up in the family car for “Haunted House Hopping” in and outside of my state to experience the thrill of the fright. Over the last few years, the World Wide Web has been a great asset to me in my Haunt hunting. However, while looking on the Internet for attractions, I find a plethora of boring Haunt sites with few if any images to look at. Haunting is a visual presentation and the web is a great medium for visuals, but in many cases all that was available for a Haunt was an address and sometimes a phone number to call for more information. Few of the events that did have sites provided more than directions, hours, and a list of sponsors, and only a handful offered a photo gallery, a background story, message board or entertaining content.

Having a Haunted Attraction is a labor of love and sometimes love is the only thing that keeps you going. As a result, when it comes time to decide how you’re going to promote your attraction, the web is often overlooked or, worse yet, a site is something thrown together at the last minute. Haunted Attractions are really about entertainment: we try to get as many people as possible to our attractions, scare the pants off of them, and entertain them along the way. Successful Haunters put a great deal of money into marketing their event through radio, newspaper and billboards, yet they are missing an inexpensive opportunity to let vast numbers of people see how great their event is on the web. Haunters put a lot of work into their Haunts to pull off really scary and entertaining décor for the victims brave enough to wander through, and a well thought-out web site would allow them to show off their efforts and provide more information to the public than a 30-second radio commercial, a billboard or a print ad could ever dream of. Whether you pay to have a site done or put it together yourself, a web site is a powerful and economic marketing tool for promoting a Haunt and should not be overlooked.

Most attractions use a storyline or mythology for their event to create a framework for their displays to adhere to, but more importantly this creates added entertainment value for the visitor. It gives them an entertaining story to uncover that adds to the mystique of the attraction. This storyline is something that can take on a very important role on a web site. Why is this place Haunted? Who are the main characters and what is their history? Each of these questions should be answered on your web site so that your fans and potential customers can become involved with the event. If done effectively, the story can do an excellent job of raising the level of interest in your event and drive traffic to your ticket booth.

I recommend you buy your own URL (a “dot com” for the uninitiated) address for you site. They are so cheap now there is really no reason not to. You can buy one for as little as 7 bucks at godaddy.com; however they will make you park it on their server for 3 months before you can move it to your own server or hosting provider. Other cheap alternatives are powweb.com and Ipowerweb.com, both of which offer very reasonable hosting rates to go with their cheap domain registration prices. Regardless of whom you buy your domain through, just be sure to read the fine print and make sure you do not have to keep the domain with a particular service for a period of time before you move it. When choosing a URL, be concise! It is much easier to remember (and to type) “www.Joeshauntedbarn.com” than “http:/geocities.com/Halloween/users/56891/hauntedhouse/index.htm.” Try saying that in a 30-second commercial. Web hosting is also getting very reasonable, and in some cases is even free (keep in mind that “free” usually means you’ll have to deal with banner ads or pop-up ads on your site). My favorite hosts again are powweb.com (where I have 3 sites hosted) and Ipowerweb.com, both of which have rates as cheap as $7.95 a month with up to 200 MB of storage, more than enough for the average Haunter. Once you get your URL, put it on all of your advertising. Radio ads, print ads, and even television spots can all tell potential customers to check out your web site for further information.

Make sure that your web site not only has the address of your event, but also a map and directions on how to get there. Provide a coupon that visitors to your site can print out and that you can track when they bring it to your door. A phone number, if not a 1-800 number, is a must to provide a means for patrons to call for questions not covered on the site, and an FAQ (Frequently Asked Questions) page on the site can help decrease questions like “When does the 7 o’clock show start?” Provide a calendar of dates that your event will be open and which hours you will be open on those dates. List any sponsors for your event, along with thank-yous and links to their sites. Offer not only images of your Haunt but also a photo gallery of each year’s best rooms or characters. Explain in detail the history and background story of the Haunt, complete with “historic” news clippings. If you’re brave enough, you may even like to include a message board where visitors can review your Haunt. Post a “Monsters Wanted” page for recruiting actors, offer interactive tours of the attraction, and document the “making of” your Haunt, or offer downloadable movies or commercials of the Haunt.

Flash
“To Flash or not to Flash” is a question I get asked all the time. Flash is a multimedia presentation tool that comes with most web browsers and can also be downloaded. In most cases it is quick, slick, fun to watch and is being used more and more often on the web. It is used to make animations ranging from simple web page transitions to complex, high-quality animations and videos telling the storyline of a Haunt with voice dubbing and music. Flash is a wonderful tool that if correctly used can add a powerful impression to your site, but too often it is used as just an opening image that takes far too long to load, followed by static pages. Carry the same level of entertainment throughout the web site. Incorporate Flash in a menu or for the whole site. The misconception is that Flash is only good for splashy introductions or, if it is used for an entire site, it must be constantly moving and jumping. Instead, the best implementations of Flash are often when you are not sure it is Flash you are viewing. It should be subtle and compliment the subject matter rather than completely overshadow it. The Haunt industry is a visual medium and Flash is designed just for that. Deciding how much Flash to use is the key, and I recommend providing an HTML alternative version of the site for those who do just want the information as quickly as possible or are running older machines.

Once you get your web site done and it looks great, now you need to get the word out so people come look at it. First, contact all of the Haunted House listings services on the net and request a link on their site. A few more commonly used listings are Hauntworld.com and Horrorfind.com. These sites often let you list your Haunt by state, which makes it easy for your audience to find you. Finally there is the mystery of how to get your site into the search engines. Yahoo still makes any business pay to get listed, but you do not need to do that! Search engines like Google.com are gaining in use dramatically. They actually search the web using meta-tags to rank sites. Meta-tags are more or less site descriptors. They list the name of your site, the content, and a description of what the site is. The majority of search engines “spider” out and look for these tags that meet what the user has requested on a search. Writing great meta-tags is key to getting your site listed in the top ten when someone types in “your state Haunted Houses” for example. I recommend a visit to http://searchenginewatch.com/webmasters/meta.html for a great “how-to” article on writing meta-tags along with links to meta-tag generators that will make writing them a breeze. Best of all it is free to get your site listed on some of the hottest searches on the net. Web rings are sometimes useful as well but they often require that you have a long-loading image map pop up at the bottom of your page that does not fit with the look of the rest of your site. It may be better to just avoid these.

Everyday more and more people are logging on to the web to look for everything from books and videos to interesting things to do at night, and these numbers will only increase in the future. With a good web site you can have a powerful tool that will work hard 24 hours a day to bring your audience to you and give potential sponsors or investors exposure or “impressions,” even in the off-season. You have worked hard to put out the best Haunt you possibly can; do not sell your vision short with a bad web site or no site at all. Let the web site be the powerful marketing tool that it can be for your attraction!

Christopher Brielmaier is the owner of Rogues' Hollow Productions, a web design firm. He can be reached at christopher@rogueshollow.net and http://RoguesHollow.netor by phone at 419-773-2498.






Crowd Control and Line Entertainment
Randy Bates

When you ask your customer’s opinion of your Haunted Attraction, do they rave about the production or complain about the wait? If you are getting comments about long lines and endless waits, then you need to think about entertaining them before you scare them. When large groups of people, especially teens, get together, they can easily become restless and start looking for trouble. Line entertainment can be the tool that controls your crowds and makes a two-hour wait seem to pass quickly. Line entertainment can also be used to build anticipation, introduce your story line, put your customers on edge, and get them in the right frame of mind to be scared.

Upon arriving at the Bates Motel and Haunted Hayride, in Gradyville, Pennsylvania, the first thing you notice is the packed parking lot. The next thing that draws your attention is a giant video screen facing the waiting areas. For most people, plopping them in front of the “tube” makes waiting seem almost fun. Whether you show clips from movies or behind-the-scenes action of your haunt, watching television is fun and time passes quickly. For our screen, we built a 12' by 16' wood frame and stretched a white painter’s tarp over it, then attached the frame to 4" by 4" posts that were buried in the ground. The screen was then staked down with tie ropes and re-bar so it would not blow down. Video projectors can be purchased for several thousand dollars, or rented for as little as $500.00 a month. We use a 400-watt sound system in conjunction with a VCR and show a two-hour tape that was made specifically for our event. The video begins with a guided tour of certain rooms in our haunted house, as well as shots from our hayride, located in the woods. Rules are then read while the camera pans the signs with the rules printed on them. We have shots of behind-the-scenes action, the creation of props and rooms, and interesting facts about our event that might otherwise go unnoticed. Interspersed throughout the video are commercials from our sponsors. Yes, our sponsors pay us to play their video ads. If they do not have one already, my video guy can make them one. The money generated by the commercials can offset the cost of the video and audio equipment. The last segments of the video are interviews of people coming out of the Bates Motel. This really gets the crowd in the mood to be scared. I have actually seen people stay back when they could enter the attraction, so they could watch the rest of the video. When we are rewinding the videotape, we usually show live shots from our closed circuit TV system, located inside the haunted house at great scare locations. I would recommend to anyone who wants to make a video to get a professional videographer. They can edit clips, put it all to a sound track, add credits and titles and generally make the production look professional. Even if you cannot afford the video gear for the giant screen video setup, you can at least install an outdoor sound system. Just playing a popular radio station can help your customers pass the time a little faster.

Closed circuit television can be used to entertain your audience, and can decrease your security problems as well. We have eight infrared video cameras placed throughout our attraction, with built-in infrared illumination so you can “see” in a pitch-dark room. Four cameras were designated for viewing in line; they show the patrons in the haunt being scared without giving away the actual scare. This is a real crowd pleaser, however; it did discourage some from entering the haunt. An upside to this type of entertainment is the added security and protection of your props and staff. All of our cameras were recorded for security reasons. Signs stating that everyone would be under video surveillance greatly reduced incidents of actor abuse and damage to props.

Roaming characters is another way of entertaining your queue lines. This can be a lot of fun for both your audience and your actors chosen for these prestigious positions. Be on the lookout for the younger kids, who may want to kick or push the poor actor. By working actors in pairs, one can act as a “bodyguard” for the other. Actors dressed in various costumes that fit the theme of your attraction can work the crowds. I find that if the actor slowly walks up behind a target victim (usually a female who seems frightened), and lets them discover you, the startle is more intense and everyone around them who saw it coming gets a good laugh. We also use an Ex-Mortis stalkaround for “working the crowd,” and it is a huge success; everyone wants to have his or her picture taken with the creature. We sometimes have an actor or even a staff person dressed in street clothes and staff shirt wandering around the waiting area with a small flashlight. He carries a burlap bag with him and pretends to be looking on the ground, behind posts and under trashcans. Before long everyone is looking at the ground wondering what he is looking for. When someone does asked him if he has lost something, he reaches down and “grabs” a snake (a rubber one, which has been wadded up in his hand all along), and holds it out as if to give it to patrons nearby. This is a great gag for the person loading the Hayride wagons; after saying that he is checking the wagons’ straw for snakes, he finds one just as the wagon pulls out for the tour.

We have used live bands for entertainment at the event, but make sure to get a band that is good and plays popular music. It is best to preview the prospective band before hiring them. You can usually see them at another function prior to your show. Make sure you get a contract with the band, ensuring that they will arrive on time and play for a predetermined period. We use bands mostly on nights with larger crowds like weekends and Halloween night. Hosting a live band requires quite a bit of set up and a place for them to play. You need some sort of stage, preferably raised, at least a 60 amp power service, and show lights. Position the stage so that most of the people at your venue can see it, especially the ones waiting to buy tickets or enter the haunt. We turned an old hay wagon into a stage by decking it with plywood and adding steps on one side. A lighting truss was added overhead and controlled by the band’s soundman. Most bands have their own sound equipment and some even have their own light shows. Be sure that your neighbors will not have a problem with the noise; you may want to invite them to the event for free, so they’ll feel bad about complaining.

Other forms of line entertainment include adding a carnival-style midway with games and food stands themed for the season, Disc Jockeys spinning Halloween tunes, face painting booths, fortune tellers and paintball shooting galleries (see Zombie Paint Ball issue # 28). If positioned correctly, these are not only entertainment for the waiting area, but an additional source of income.

In all, good line entertainment helps control your crowds, makes waiting much easier, builds anticipation and leaves your customers with an overall satisfying feeling.

A long wait in line can ruin the experience for a patron at even the best attraction. You can make standing in line a part of the total experience by entertaining your customers while they wait. An entertained crowd is less likely to become unruly, and is easier to control. Line entertainment builds anticipation and helps you introduce the story line of your event. It can keep your patrons on edge and puts them in the frame of mind to have a great time!

Randy Bates is the owner of the Bates Motel and Haunted Hayride on the Arasapha Farm in Gradyville, PA. He can be reached at rbateshh@erols.com






 
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