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Building a Haunted Attraction Acting Troupe

Hoax or Illusion?




Building a Haunted Attraction Acting Troupe
Elaine “Zelda” Krumlauf

Why a Haunted Attraction Acting Troupe? Properly trained actors are a critical component of a successful Haunted Attraction. The most elaborate set designs and advanced animatronics simply cannot entertain customers the way that a live actor can. Human judgment and timing are essential to providing a perfect startle, and human psychology and interaction are necessary in delivering the deeper levels of fear and amusement that make for a satisfied audience. Unfortunately, most Haunted Attractions lack any kind of structure to provide off-season involvement for their acting talent. As a result, many staffers lose interest and are unavailable the following season due to their participation in school activities, jobs, or involvement at a competitor’s event. This high turnover prevents most attractions from building on their previous successes and each year they are faced with the daunting task of staffing their shows anew, practically from scratch. Forming a Haunted Attraction Acting Troupe is a way to maintain the interest of your staff year-round. A troupe provides the structure for meetings and social activities that help keep the energy of actors up and focused on your attraction. Getting a group together regularly during the off-season to study and practice makeup techniques, discuss the next season’s production, or just to hang out and watch scary movies are excellent ways to build staff involvement with and dedication to your attraction. But a real troupe is not merely a bunch of individuals who work at a Haunted Attraction and hang out together. The defining characteristic of a Haunted Attraction Acting Troupe is a shared identity and an image that fosters pride and camaraderie among the group’s members. By supporting a troupe, a Haunt owner can benefit not only from the increased performance of its members, but also by using the strength of the troupe’s identity as a brand in marketing their attraction. Successful operation of a Haunted Attraction is a collaborative effort among many creative individuals. The collective skills and talents of a well put together ensemble can far surpass the ability of any individual, and the greater results from this group effort prove far more rewarding than what any person could accomplish by him or herself. The Haunted Attraction Acting Troupe is the most effective method for retaining and organizing these diverse individuals into a cohesive unit. What Types of Skills Do You Need for Your Troupe? Any Haunted Attraction that strives to improve itself should be on a constant search to increase the number of creative individuals associated with its production. Virtually any kind of creative skill has a use in producing a Haunted Attraction, but the most important areas of talent in a Haunted Attraction Acting Troupe break down into two categories: · Acting & Performance: Putting on a Haunted Attraction requires the same creativity as any other theatrical performance. Actors must have the ability to develop and get into characters, to emote. The essential quality of a good Haunt actor is the passion to entertain. · Makeup & Costuming Artistry: Creating a horrifying character is often as much a matter of appearance as anything else, and how an actor looks goes hand-in-hand with how he or she acts. The illusions which transform people into monsters require true artistic sensibility. In addition to the talents mentioned above-the passion to entertain and a true artistic sensibility-the most important qualities a Haunt actor can bring to your organization are enthusiasm and the ability to work well with others. An individual whose artistry is less than stellar but possesses great dedication to the goals of your group will be a much greater asset to your attraction than a naturally talented artist who is only half-heartedly involved. A novice’s skills can always be taught, practiced, and polished, but there is no way to teach “heart.” Every Haunt actor possesses distinct attributes and individual skills, and these will combine to give your troupe its own unique feeling of family. While many creative personalities are also loners or non-conformists, it is important that your recruits have adequate social skills and the ability to compromise in working toward a common goal. In a team environment, a few individuals who are solely self-interested can undermine the motivation and achievement of the group as a whole. Ultimately, apathy is the biggest enemy of a successful Haunted Attraction Acting Troupe. What Types of People Make Good Haunt Actors? There is no doubt that Haunt actors are a special breed, yet their unique qualities are not restricted to one specific type of individual. Talented Haunters can come from any and all walks of life and represent many varying demographics. However different they may be, though, all Haunted Attraction actors tend to participate in some way in what can be called the culture of creativity-characterized by imagination and a love of entertainment and/or artistic expression.

Obviously, one type of individual who has potential as a Haunt actor is someone who is already participating in other forms of the performing arts. High school and college drama students have been a staple for staffing charity Haunts, while large commercial attractions have been known to use equity actors. Singers, musicians, comedians, and even poetry-slam readers possess great charisma and energy that can transfer from their normal stage to the scenery of your Haunt with relative ease. Formally trained performers are certainly not necessary; a class clown-type who loves to show off often has more of what it takes to get a scare than an experienced dramatist.

Many excellent Haunt actors have little actual performance experience; their participation in the culture of creativity is as an enthusiastic appreciator. Individuals who are rabid fans of horror, fantasy, and sci-fi movies and/or books are usually ripe to make the leap from watching someone else’s creative work to participating in their own. Likewise, the fans of certain music styles and groups (from classic horror rockers like Alice Cooper to modern “shock rock” bands such as Marilyn Manson, GWAR, Slipknot, etc.) tend to enjoy acting as a means of self-expression. The “Gothic” scene, with its affinity for the supernatural, is especially fertile ground for locating potential Haunt actors.

Another excellent type of potential actor can be found in the gaming community. Gamers are by their nature entertainment-oriented and easily get hooked into the fun of Haunt acting. Role Playing Games (RPGs) such as Dungeons & Dragons and Vampire: The Masquerade require complex characterizations and improvisational abilities that translate effortlessly to Haunted Attraction acting. Fans of strategy games like Magic: The Gathering and members of online computer gaming guilds usually have the imagination required to be effective Haunt actors.

In addition to acting talent, non-performance skills are also a valuable addition to your Haunted Attraction Acting Troupe. Artists who are talented at drawing, painting, and sculpting have skills that directly apply to makeup artistry. Graphic artists and designers, whether professional or hobbyist, have an eye for color and composition which is very helpful in creating makeup designs. Skills such as cosmetology, sewing, and stagecraft are also very practical in Haunt operation. Creative individuals who have any of these abilities, along with an enthusiasm for Halloween and the goals of your attraction, are the right type of people to recruit for your troupe.

How Do You Recruit for Your Troupe?
The Haunted Attraction industry presents many challenges when it comes to staffing. The following section outlines specific rules and techniques for meeting and surmounting the challenges of recruiting creative personnel for your Haunted Attraction Acting Troupe.

Tip #1: Traditional Techniques of Advertisement Don’t Work
The specific types of skills and individuals who best fit Haunted Attractions results in a difficult-to-target niche of prospective Haunt actors. The average job-seeker is not likely to consider a career in Haunted Attraction acting, and in fact, a Haunted Attraction operator should not try to recruit the average job-seeker. For this reason, the primary rule of Haunted Attraction actor recruitment is that traditional HR techniques of advertising rarely work. Placing a want ad for Haunted House workers in an online job search engine or in the regular Sunday newspaper will simply not yield the volume or quality of respondents that a Haunted Attraction Acting Troupe needs.

Tip #2: It’s Not About the Money
Another issue that must be taken into consideration is the attraction’s generally limited level of compensation offered to most Haunted Attraction workers. Since most attractions operate on a seasonal basis, any paid positions are temporary and the rate of pay is not usually very competitive when compared with other employment opportunities. Many attractions continue to use staffs comprised entirely of volunteers, who are compensated with minor reimbursements or awards at the end of the season. In either a paid or volunteer situation, the most effective and dedicated actors are always those who do it for the love of the job rather than the paycheck or tangible reward. While it is very important to support your actor base, do not make salary or payroll a main point in your recruitment messages. Focus instead on the opportunities for creative expression, camaraderie, and the sheer fun of involvement within your production.

Tip #3: Flyers, Flyers Everywhere
The most effective method of recruiting is to take your message directly to the types of individuals likely to make good Haunt actors, as outlined above. One of the most simple and time-tested techniques to achieve this is a flyer campaign. Design a flyer that briefly lists the kinds of creative skills/people you are seeking for your attraction. Such flyers do not have to be expensive; a photocopied hand-written flyer can communicate just as well as a professionally printed brochure full of glossy imagery as long as it is legible and includes your contact information (it is best to include multiple methods of response such as postal address, e-mail, and phone or voicemail). How much information you give out about your attraction is up to you; you can go in-depth or take a “teaser” approach by piquing potential actors’ curiosity with more mysterious copy.

Post the flyers in places likely to be visited by potential Haunt actors. Music stores, art supply stores, and coffeehouses usually have bulletin boards where you can post your flyers. Contact school administrators to find out how your flyers can be posted in the drama or performing arts departments. Speak to the managers of bookstores, movie theatres, or video rental stores about placing your flyers at the counter, or in the horror/fantasy/sci-fi sections.

It is also very effective to personally distribute flyers at events. Read your weekly entertainment newspaper regularly and watch for shock rock concerts, art festivals, or alternative performances, such as The Jim Rose Circus. Handing out flyers as crowds exit a concert or event is great promotion for your troupe, and gives you the chance to talk one-on-one with potential Haunt actors.

Tip #4: Use the Media
While an ad in the regular Sunday newspaper may not be very effective in recruiting for your troupe, your local media can provide the means to generate awareness about your troupe by reporting on them. Haunted Attraction Acting Troupes who work year-round are a novel topic for human-interest stories. A brief article or interview with someone from your organization will generate far more word-of-mouth about your group than advertising ever could.

Create a press release about your group’s current activities and send it to your local media. Note that smaller community newspapers and weekly arts and entertainment/alternative publications are more likely to be responsive than large corporate media, and these are often the most effective media to reach your target demographic. Still, work to cultivate relationships with entertainment reporters for the larger media; providing them with free tickets to your attraction during the season can be the foundation for a feature story promoting your Acting Troupe in the off-season.

Local television and radio, particularly morning shows, can use your group as the basis for many stories, and by including your contact information, each interview can become a recruiting opportunity. College radio, with its diversity of programming and targeted demographic, is an excellent forum for promoting your organization.

Tip #5: You’ve Gotta Have Friends
Recruiting for your troupe should not be a solo effort or the responsibility of a few individuals. Once you have a few people interested in the goals of your group, get them involved in expanding it by bringing their like-minded friends along. By having your members recruit within their own social circles, the number of people in your Acting Troupe can grow exponentially in a short amount of time.

Tip #6: Advanced Guerilla Techniques
Even small groups with only a few members can participate in unique activities that really generate buzz for your Acting Troupe. For example, your group can stage promotions for fantasy/horror movie openings. Showing up in costume and character for these types of films is a great attention-getter; just make sure you work with the owners of the theatre ahead of time to ensure that your group gets equal promotion as well. Invest in a banner with your troupe’s name and contact information for display in the lobby, and make sure you have plenty of fliers on hand for potential recruits. Get permission for the group to participate in parades. Having a group of flag-waving monsters, or a giant spooky float making its way down Main Street on the Fourth of July will definitely make an impression.

Look into running a booth at community fairs, festivals, or public art/craft shows. By performing makeup demonstrations or face painting in conjunction with your recruitment efforts, you provide an entertaining activity for Acting Troupe members, as well as creating walking works of art that advertise your group to the rest of the public.

You’ve Recruited, Now What?
Once you have reached a handful of energetic, creative people who are dedicated to the success of your Haunted Attraction Acting Troupe, it is critical that they don’t lose interest. Keep in touch with each member of the group by keeping accurate records of each member’s contact information, and facilitate interaction between group members by making this list available to each member of the group. The creation of a website with a chat server or message board can be a great way to keep the camaraderie alive between formal troupe activities. Make sure you have outlined specific goals for educating the troupe and providing them with opportunities to be creative, and that these goals reflect the needs of both your attraction and the troupe’s members. Finally, network with other Haunted Attraction Acting Troupes to share information

Overall, remember that as mentioned before, success in this industry is based upon creative collaboration. The resources of your attraction, your troupe, and your individual people can all work together to achieve great results.

Elaine “Zelda” Krumlauf is a founding member of The ScreamSyndicate, the global organization for Haunted Attraction Interactive Actors based in Chicago, IL. Currently she is keeping busy with preparations for The ScreamSyndicate’s sponsorship of actor-specific seminars at HAuNTcon. To learn more about The ScreamSyndicate and its benefits, please visit www.screamsyndicate.com. Elaine can be reached by email at zelda@neongargoyle.com.




Hoax or Illusion?
Leonard Pickel

Sometimes it is a fine line that we as Haunters cross when creating a background story for our Haunted Attractions. Many people believe what they see or read as the truth, no matter how farfetched it may be. When they are inside the attraction, you do everything you can to trigger their “suspension of disbelief,” to make the experience seem real in an attempt to give people the strongest scare possible. So when do you tell the patron that the story is not real? Do you ever? Where is the line between hoax and illusion?

Illusion
In 1862, one of the magic world’s most famous illusions was shown for the first time in England. The illusion sprang from the imagination of an ingenious British university professor, John Henry Pepper, who utilized the then new technology of plate glass to create the illusion known as “Pepper’s Ghost” (also known as Galatea and the Blue Room illusion). In its original incarnation, an actor stood on a darkened stage when suddenly a ghostly apparition appeared; the actor unsheathed a sword and engaged the ghost in a furious sword fight. At the climax, the ghost was mortally wounded and vanished before the eyes of the astonished audience.

This illusion uses a very large piece of plate glass suspended on the stage at an angle to the sightline of the audience. The ghost is actually an offstage actor hidden from the audience. When a light source shines on the actor, his reflection is seen in the glass, and when the light is removed the ghost disappears. Perhaps the best known use of this is a variation that creates the ghosts in the ballroom scene of Disney’s Haunted Mansion.

Realize that this was well over 200 years before CGI in movies and television made this kind of effect commonplace; in fact, the Pepper’s Ghost illusion was around long before the electric light bulb was invented. The level of sophistication of the viewer was such that even this simple magic illusion was viewed as a real ghost, and patrons were terrified; but it was an illusion.

Hoax
Back in the early sixties there was a “Strange and Unusual” sideshow attraction touring fairs and carnivals. A large, colorful banner on one side of the barker stage advertised a “Giant Australian killer red bat! Beware! Deadly! Able to kill horses and adult humans!” The painting depicted an enormous red bat flying over a city and crowds of people fleeing in terror! On the other side of the stage was another banner, advertising “See 284-pound Man Eating Chicken! A $1,000 reward if not alive!” The patron purchased a ticket and entered the tent, and sure enough, there it was just as advertised. To one side was a glass display case with a rather large baseball bat painted bright red that could have easily killed a human, and on the other side was a platform where stood a rather large, jolly man seated behind a table covered with a red and-white checkered tablecloth eating a bucket of chicken. To add insult to injury, the show attendant then explained that if you now wanted a good laugh, go back onto the midway, find a friend and tell him not to miss the man-eating chicken show. The ticket-seller would even let you back in free when you brought back your friend to see the show.

The Man Eating Chicken/Red Bat was a hoax. The advertisement was clearly misleading, and patrons were tricked into buying a ticket, only to go right out and play the same trick on their friends. While the hoax did cost the patron money, the joke was humorous enough that few complained; people were more laid back then! On the other hand, Pepper’s Ghost was a magical stage illusion; the audience paid to see a “show” and to be entertained. There was no rule that said John Pepper had to explain his “trick” to the audience, even though many people left the theater believing they had seen a ghost.

Now that we know the difference between a hoax and an illusion, I have a story to tell.

As many of you know, Philip Morris started his road to renown creating “Ghost Shows” across the country during the 1960’s, which were the waning years of that type of Haunted Attraction’s popularity. One of the most popular skits in the “Dr. Evil” shows was the sudden appearance of an escaped gorilla. The costume industry was in its infancy, and Morris was having trouble finding a decent gorilla costume for a price that he was willing to pay. “I stumbled onto a new synthetic fur material called Dynel in a fabric shop during one of my tours,” recalls Morris. “And I started making my own gorilla costumes with it!”

Girl to Gorilla
Pepper’s Ghost was used in a very popular carnival sideshow in the mid 1960’s known as the Girl to Gorilla. In this illusion, a lovely (more often than not scantly clad) lady slowly transformed, right before your very eyes, into a massive gorilla which leaped out of its cage into the audience, which would run screaming out of the tent. Seeing people running terrified out of an attraction then drew a crowd for the next show.

In this classic Pepper’s Ghost illusion, the girl stands at the end of a corridor in view of the audience through a cage door. Unseen to the audience is an actor in a gorilla suit in a mirror image corridor running off to one side of the one with the girl in it. A sheet of plate glass at a 45 degree angle is at the intersection of this “L” shaped space. When the light is shining on the girl, all the audience sees is the girl. Then the lights on the girl are dimmed at the same time that the lights on the gorilla are brightened; at the halfway point, the audience sees the girl with a translucent “ghost” of the gorilla superimposed over her image. As the light on the girl dims out and the light on the gorilla is at 100%, the glass acts as a mirror and the patrons see only the gorilla. Illusion complete, there is a total blackout long enough for the gorilla to move up in front of the glass right at the bars. The lights come on, the gorilla busts through the bars and the audience flees for its life. This too is an illusion; people paid to see a show, and they got one.

The Girl to Gorilla sideshows were very popular. “There were approximately fifty to a hundred magicians touring the country playing fairs with the Girl to Gorilla illusion,” recalls Morris, whose company Morris Costumes was the only costumer in the United States where you could buy a quality, professional gorilla suit for a reasonable price. “Fortunately,” explains Morris, “we found a niche market at the same time.”

Bigfoot
In the summer of 1967, Morris received a call from a man named Roger Patterson, who had seen an advertisement for the Morris gorilla suit in Amusement Business Magazine. Patterson asked some pointed questions about the costume that at the time sold for $435.

“I asked Patterson if he was a magician or if he had a Girl to Gorilla show,” recalls Morris, who assumed that was what Patterson needed the costume for. “He said no, he was a rodeo cowboy, and he just wanted the suit for a joke he was playing.” Patterson wanted to know if the suit looked real, and Philip told him it looked as real as a man in a monkey suit could look. “I told him it looked like a real Hollywood gorilla,” says Morris. “He said, ‘Tell you what, you send me the suit, and if I like it, I will send you a check.’” Morris replied with “I have a better idea. You send me the money, and I’ll send you the suit. If you don’t like it, send the suit back, and I will send your check back.”

Morris thought nothing more of the conversation until he received a postal money order for $435 plus shipping. About ten days or so after the suit was shipped out, Patterson called again and said he was happy with the suit, but was concerned about the long zipper in the back making the suit look fake. Morris was surprised about this concern, because in the Girl to Gorilla shows, the audience only sees the gorilla from the front, but he suggested that Patterson use a hair brush and softly brush the fur down over the zipper to cover it. Then Patterson wanted to know how to make the actor’s arms longer. Morris suggested attaching the provided gloves to shovel or broom handles slid up the sleeves. The next question was how to make the shoulders more massive. Morris replied to go to the local high school and get some old football pads and put them in the shoulders. The coaches would probably be happy to get rid of some old, cracked ones.

This handholding was unusual for Morris; as a magician for much of his life, these tricks were second nature, but Patterson was grateful for the customer service and ended the conversation. Then, Morris recalls, “I was watching television in my living room when lo and behold, there was my gorilla suit walking across the screen!”  The announcer was explaining that the footage, now known as the Patterson film, was of a real Bigfoot sighting, filmed in the forests of Northern California. Morris then called his wife in from the kitchen. “Hurry! Our gorilla suit’s on TV!” The mask was different, but Amy Morris immediately recognized the costume, as she was the one who had sewn the suit together. “I kept thinking that Patterson would come forward,” chuckles Morris, “and let them know it was a joke, but when I found out he had sold the use of the film for $50,000 I knew that would never happen.”

This discovery put Morris in a position that he is quite familiar with. Morris is in the business of making special effects and props for stage shows and professional magicians, and in many cases legally sworn to secrecy on how an illusion is performed. Even now, over 30 years later, Morris is uneasy about revealing this Bigfoot sighting as a hoax, but Patterson has passed away, and a new tell-all book, The Making of Bigfoot by Greg Long, which details the truth, is now in print. So Morris’ liability is lessened.

The most humorous part of this for Morris is the numerous college professors and zoologists who have professed over the years that this was a genuine Bigfoot. One professor is quoted as saying, “Look how it walks. It does not roll on the balls of its feet.” To which Morris explains, “The reason for that are its feet are rubber, which I made. They’re so long; it’s like walking in clown’s shoes. You have to raise your feet very high and bring them down flat in order to walk.”

Patterson cleverly pulled off the illusion by shooting the film sequence of Bigfoot from a distance to keep the viewer from getting too good of a look at the creature. The constant shaking of the handheld camera creates the sense of a shocked witness suddenly seeing the Bigfoot and then desperately trying to keep the walking creature in view, but the camera-shake effectively prevents the audience from picking up tell-tale features of the costume. Bigfoot is also walking away from the camera and for much of the film is walking behind logs, tree trunks, and branches to further obscure the suit. Patterson also replaced the traditional gorilla face that came with the costume with a custom-made mask with facial features more typical of a Bigfoot.

Magicians measure the success of their magic by how well the audience is fooled. This illusion played out on a Northern California wilderness stage over thirty-five years ago, in front of millions of viewers who were willing to believe and who didn’t care how the “magic” worked. A soon-to-be-aired television special will include Philip Morris showing you the details of his suit and how Patterson created his million-dollar Bigfoot hoax using what is now the most-viewed gorilla costume in human history since King Kong.

The Making of Bigfoot (Prometheus Books 2004) by Greg Long is available in bookstores around the country and through online book sellers like www.northwestmysteries.com

Leonard Pickel is the Editor in Chief of Haunted Attraction, and can be reached by phone at 704-366-0975, or by email at editor@hauntedattraction.com.

 
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