Marketing... what worked? (1 post)

Haunted Attraction Forum » General

  1. TylerBarnett
    Member

    So, with the 2010 already starting to get underway and Transworld approaching... I'm wondering, what marketing efforts did your haunt utilize? What worked? What didn't?

    Our biggest success was radio, followed by television. I think our first success was having a AWESOME voice artist do the VO for our ad. Mike Foxx did our voice and was simply the best to work wit... quality is always there and he works very fast! Also, he's very affordable; best price in the industry.

    With radio... we played 20 ads a day, 5 days a week, and had a live remote EVERY Saturday... on Halloween weekend we had a remote Friday AND Saturday. I think we spent around $8K with the radio stations... but they also gave us back $6K in extra plays and promotions... and it worked!

    Television was our next hit. First, we had an awesome TV ad (seen on our youtube channel) made by Jason and Elswarro Productions. They do FANTASTIC work! But we got alot of compliments because people LOVED the TV... this prompted them to visit our site and buy their tickets online.

    Television consisted of 10 ads per day, 5 days a week, and also included 2 live visits/remotes and an in-station visit on a noon/lunch program.

    In both medias... we were included on said stations websites with ads, contest, reviews and pics! I don't think we paid a dime for any of that! ;) hahaha...

    -Tyler

    Posted 7 months ago #

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